Whoop

Monitoring Equipment · Boston, MA · Founded 2012 · Privately Held (backing)

Developer of a wearable performance improvement device designed to provide personalized information to improve overall fitness. Whoop is based in Boston, MA and was founded in 2012. It is valued at about $8.2 billion as of Oct 2026, set by secondary market price, down 19% since its Series G in Mar 2026. It has raised $959 million across 15 recorded rounds; the latest was a $575 million Series G in Mar 2026.

PMV mark · valuation
$8.2B
Oct 2026
Secondary market · $/share
$9
Total raised
$958.9M
Last round
Series G
Mar 2026

Whoop key facts

as of Oct 2026
  • Developer of a wearable performance improvement device designed to provide personalized information to improve overall fitness.
  • Whoop is valued at approximately $8.2B (~$9/share on the secondary market) as of Oct 2026, down 19% since its Series G, Mar 2026, per PrivateMarketView’s mark.
  • It has raised $958.9M across 15 recorded rounds; the latest was Series G ($575.0M) in Mar 2026.
  • Notable investors include SoftBank Investment Advisers, Foundry Group, Two Sigma Investments, Mubadala Investment Company, Gaingels — 93 tracked in total.
  • PrivateMarketView tracks 6 recorded secondary trades in Whoop shares.
  • Whoop has filed 6 Form Ds with the SEC since 2014, most recently Nov 2020 ($99.1M sold to 53 investors).
  • Status: Privately Held (backing).
PrivateMarketView mark
MEDIUM confidence
$8.2B~$9 per share · secondary market

Down 19% since its Series G, Mar 2026 ($10.1B post-money).

set by secondary market priceconfirmed by round priceprints disagreeas of Oct 2026question about this number?
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Secondary market

monthly marks · 46 months · Jan 2023 – Oct 2026
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Jan 2023marks: indicative $/share, month-end · as of Oct 15, 2026Oct 2026
Monthly marks are a Pro feature — the shape is real, the numbers are waiting.Unlock 46 monthly marks

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Whoop secondary trades

6 on record · Feb 2026 – Aug 2026

6 trades between Feb 2026 and Aug 2026. Exact dates, prices and structures are available to Pro members.

Feb 2026peak 3 prints / monthAug 2026
Individual prints are Pro.Unlock 6 trade prints

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Whoop funding rounds

15 rounds
Mar 2026Series G$575.0M▮
Jan 2025Secondary Transaction - Private—▮
Mar 2024Debt - General$10.1M▮
May 2023Mezzanine$35.8M▮
Aug 2022Later Stage VC—▮

Whoop leadership

Whoop valuation

Whoop is valued at approximately $8.2 billion as of Oct 2026. The figure is set by secondary market price and confirmed by round price. The secondary market quotes about $9 per share. The reference point is its Series G in Mar 2026, at a $10.1 billion post-money valuation; the current figure is down 19% since.

Whoop ranks 27th by valuation and 41st by capital raised among the private companies PrivateMarketView tracks.

Recent activity

In the last 90 days, Whoop's record added 1 secondary print.

How much has Whoop raised?

Whoop has raised $959 million across 15 recorded rounds since 2013. The largest was a $6 million mezzanine round in Dec 2018; the most recent was a $575 million Series G in Mar 2026. 8 of the rounds disclosed a post-money valuation.

Whoop has filed 6 Form Ds with the SEC since 2014, most recently in Nov 2020 ($99.1 million sold to 53 investors).

Whoop secondary market activity

6 secondary trades in Whoop shares are on record, between Feb 2026 and Aug 2026. The busiest recent months were Feb 2026 (3 prints). 1 print landed in the last three months. Exact dates, prices and structures are available to Pro members.

A monthly secondary-market price series for Whoop runs from Jan 2023 to Oct 2026 (46 months).

Whoop investors

93 investors are on record for Whoop, led by SoftBank Investment Advisers, Foundry Group and Two Sigma Investments. By type, the record holds 14 venture capital firms and 5 family offices. 3 of them led at least one round. The Series G in Mar 2026 drew 10 investors.

Who runs Whoop

19 people are listed on the Whoop team: 11 executives and 8 board members, including Aurelian Nicolae (Co-Founder) and William Ahmed (Co-Founder). 15 of them have a verified direct contact on file.

Comparable companies

Comparable monitoring equipment names by valuation on PrivateMarketView: JuneBrain ($9.9 million), Kegg ($9.3 million) and PatenSee ($7.5 million).

About Whoop

Developer of a wearable performance improvement device designed to provide personalized information to improve overall fitness. The company's device offers a continuous understanding of sleep, strain, and recovery to balance training, reduce injuries, and predict performance, enabling customers to understand their bodies and inner potential to avoid over-training.

Industry
Monitoring Equipment
Sector
Consumer Goods
HQ
Boston, MA, United States
Founded
2012
Employees
600
Website
whoop.in/
Ownership
Privately Held (backing)

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