Vanilla key facts
- Developer of estate planning software designed to help advisors deepen client relationships.
- Vanilla’s last known valuation is $180.0M.
- It has raised $84.3M; the latest was Later Stage VC ($35.0M) in Aug 2024.
- Notable investors include Alumni Ventures, Insight Partners (New York), Venrock, Allianz Life Insurance Company of North America, Michael Jordan — 14 tracked in total.
- Status: Privately Held (backing).
Who backs Vanilla
14+- ·The complete investor list: 14 names
- ·Watch Vanilla: the Monday email on marks, rounds and moves
Vanilla funding rounds
No funding rounds for Vanilla are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
Vanilla valuation
Vanilla's last known valuation is $180 million. The figure stands until a priced round, a secondary trade or an institutional fund mark prices the stock again.
Vanilla investors
14 investors are on record for Vanilla, including Alumni Ventures, Insight Partners (New York), Venrock and Allianz Life Insurance Company of North America.
About Vanilla
Developer of estate planning software designed to help advisors deepen client relationships. The company's platform aims to reduce the inefficiency in document preparation, increase an advisor's and a client's understanding of their estate, and demystify the challenges of dealing with estates post-death, enabling real estate advisors to identify opportunities to add value for clients that would be subject to the estate tax.
- Sector
- Information Technology
- HQ
- Salt Lake City, UT, United States
- Founded
- 2019
- Employees
- 186
- Website
- justvanilla.com/
- Ownership
- Privately Held (backing)
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Vanilla’s last known valuation. A PrivateMarketView mark is published once fund marks, secondary prints or a priced round let us confirm it.