Turo

Marketplace · San Francisco, CA · Founded 2009 · Privately Held (backing)

Turo Inc is a car sharing marketplace where guests can book any car, wherever required, from a vibrant community of trusted hosts. Turo is based in San Francisco, CA and was founded in 2009. It is valued at about $1.1 billion as of Oct 2026, set by secondary market price, up 10% since its Series E in Jul 2019. It has raised $558 million across 10 recorded rounds; the latest was a $67.5 million secondary (share purchase) round in Mar 2023.

PMV mark · valuation
$1.1B
Oct 2026
Secondary market · $/share
$9
Total raised
$557.9M
Last round
Secondary (share purchase)
Mar 2023

Turo key facts

as of Oct 2026
  • Turo Inc is a car sharing marketplace where guests can book any car, wherever required, from a vibrant community of trusted hosts.
  • Turo is valued at approximately $1.1B (~$9/share on the secondary market) as of Oct 2026, up 10% since its Series E, Jul 2019, per PrivateMarketView’s mark.
  • It has raised $557.9M across 10 recorded rounds; the latest was Secondary (share purchase) ($67.5M) in Mar 2023.
  • Notable investors include MassChallenge, GV, Quiet Capital, Kleiner Perkins, Makai VC — 50 tracked in total.
  • Turo has filed 4 Form Ds with the SEC since 2017, most recently Mar 2022 ($35.2M sold to 21 investors).
  • Status: Privately Held (backing).
PrivateMarketView mark
LOW confidence
$1.1B~$9 per share · secondary market

Up 10% since its Series E, Jul 2019 ($1.0B post-money).

set by secondary market priceas of Oct 2026question about this number?
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Secondary market

monthly marks · 46 months · Jan 2023 – Oct 2026
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Jan 2023marks: indicative $/share, month-end · as of Oct 15, 2026Oct 2026
Monthly marks are a Pro feature — the shape is real, the numbers are waiting.Unlock 46 monthly marks

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Turo funding rounds

10 rounds
Mar 2023Secondary (share purchase)$67.5M▮
Feb 2020Series E extension$30.0M▮
Jul 2019Series E$250.0M▮
Apr 2018Series D extension$12.0M▮
Sep 2017Series D$92.0M▮

Turo leadership

Turo valuation

Turo is valued at approximately $1.1 billion as of Oct 2026. The figure is set by secondary market price. The secondary market quotes about $9 per share. The reference point is its Series E in Jul 2019, at a $1 billion post-money valuation; the current figure is up 10% since.

Turo ranks 62nd by valuation and 71st by capital raised among the private companies PrivateMarketView tracks.

How much has Turo raised?

Turo has raised $558 million across 10 recorded rounds since 2011. The largest was a $92 million Series D in Sep 2017; the most recent was a $67.5 million secondary (share purchase) round in Mar 2023. 1 of the rounds disclosed a post-money valuation.

Turo has filed 4 Form Ds with the SEC since 2017, most recently in Mar 2022 ($35.2 million sold to 21 investors).

Turo secondary market activity

A monthly secondary-market price series for Turo runs from Jan 2023 to Oct 2026 (46 months).

Turo investors

50 investors are on record for Turo, including MassChallenge, GV, Quiet Capital and Kleiner Perkins. By type, the record holds 18 venture capital firms, 2 family offices and 2 growth equity firms. The Series E in Jul 2019 drew 1 investor.

Who runs Turo

8 people are listed on the Turo team: 8 executives, including Andre Haddad (Chief Executive Officer) and Cedric Mathieu (Chief Business Officer). 2 of them have a verified direct contact on file.

Comparable companies

Comparable marketplace names by valuation on PrivateMarketView: Fever ($3.6 billion), Traveloka ($2.8 billion) and Whop ($800 million).

About Turo

Turo Inc is a car sharing marketplace where guests can book any car, wherever required, from a vibrant community of trusted hosts.

Industry
Marketplace
Sector
Transportation
HQ
San Francisco, CA, United States
Founded
2009
Employees
1,000
Website
turo.com/
Ownership
Privately Held (backing)

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