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Triple Whale

Columbus, OH · Founded 2021 · Privately Held (backing)

Developer of a data management tool designed to turn e-commerce and marketing metrics into transformative outcomes. Triple Whale is based in Columbus, OH and was founded in 2021. It was valued at $391 million at its early-stage round in Feb 2023, the last priced event on record. It has raised $52.5 million across 4 recorded rounds; the latest was a $25 million early-stage round in Oct 2022.

PMV mark · valuation
$391.0M
Oct 2026
Priced at
its early-stage round
Feb 2023
Total raised
$52.5M
Last round
Early Stage VC
Oct 2022

Triple Whale key facts

as of Oct 2026
  • Developer of a data management tool designed to turn e-commerce and marketing metrics into transformative outcomes.
  • Triple Whale is valued at approximately $391.0M as of Oct 2026, set at its early-stage round, Feb 2023; nothing has traded since, per PrivateMarketView’s mark.
  • It has raised $52.5M across 4 recorded rounds; the latest was Early Stage VC ($25.0M) in Oct 2022.
  • Notable investors include NFX, Ground Up Ventures, Shopify, Elephant Partners, PowerOne Capital Markets — 8 tracked in total.
  • Triple Whale has filed 7 Form Ds with the SEC since 2021, most recently Feb 2023 ($25.0M sold to 3 investors).
  • Status: Privately Held (backing).
PrivateMarketView mark
LOW confidence
$391.0M

Valued at $391.0M at its early-stage round, Feb 2023. Nothing has traded since.

set by its last priced roundas of Oct 2026question about this number?
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Triple Whale funding rounds

4 rounds
Oct 2022Early Stage VC$25.0MSEC filing▮
Feb 2022Early Stage VC$24.1MSEC filing▮
Sep 2021Seed Round$2.1MSEC filing▮
May 2021Seed Round$261KSEC filing▮
Full funding history →

Triple Whale valuation

Triple Whale was valued at $391 million at its early-stage round in Feb 2023. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

How much has Triple Whale raised?

Triple Whale has raised $52.5 million across 4 recorded rounds since 2021. The largest was a $261,000 seed round in May 2021; the most recent was a $25 million early-stage round in Oct 2022.

Triple Whale has filed 7 Form Ds with the SEC since 2021, most recently in Feb 2023 ($25 million sold to 3 investors).

Triple Whale investors

8 investors are on record for Triple Whale, including NFX, Ground Up Ventures, Shopify and Elephant Partners. The early-stage round in Oct 2022 drew 3 investors.

About Triple Whale

Developer of a data management tool designed to turn e-commerce and marketing metrics into transformative outcomes. The company's platform provides tools for data discovery, documentation, and monitoring of business metrics of e-commerce sales in relation to planned objectives in real-time, permits users to check the results of online sales, and avail daily, weekly or monthly reports, enabling online business brands to gain the necessary insights to make business, product and marketing decisions.

Sector
Information Technology
HQ
Columbus, OH, United States
Founded
2021
Employees
188
Ownership
Privately Held (backing)

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