Tracksuit key facts
as of Oct 2026- Operator of a brand tracking company intended to measure, understand, and communicate brand health.
- Tracksuit is valued at approximately $486.6M as of Oct 2026 (last reported valuation).
- It has raised $55.9M; the latest was Early Stage VC ($37.5M) in Jun 2025.
- Notable investors include Altos Ventures, Icehouse Ventures, Blackbird Ventures, Lenny Rachitsky, Designer Fund — 16 tracked in total.
- Status: Privately Held (backing).
Tracksuit's last reported valuation, Jun 2025. Nothing priced has surfaced since.
- ·The complete investor list: 16 names
- ·Watch Tracksuit: the Monday email on marks, rounds and moves
Tracksuit funding rounds
No funding rounds for Tracksuit are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
Who backs Tracksuit
16+Tracksuit valuation
Tracksuit's last reported valuation was $487 million in Jun 2025. No priced round, secondary trade or fund mark has surfaced since.
Tracksuit investors
16 investors are on record for Tracksuit, including Altos Ventures, Icehouse Ventures, Blackbird Ventures and Lenny Rachitsky. By type, the record holds 7 venture capital firms and 1 angel investor.
About Tracksuit
Operator of a brand tracking company intended to measure, understand, and communicate brand health. The company specializes in benchmarking a brand by tracking the size and growth of the category and total addressable market, helping in understanding the market and future customer attributes, enabling businesses to access a dashboard to track the brand's performance over time against all competitors.
- Sector
- Business Products and Services (B2B)
- HQ
- Auckland, New Zealand
- Founded
- 2021
- Employees
- 200
- Website
- gotracksuit.com/
- Ownership
- Privately Held (backing)
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