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Topsort

Palo Alto, CA · Founded 2020 · Privately Held (backing)

Operator of a retail-media infrastructure platform intended for online retailers to build their own advertising business. Topsort is based in Palo Alto, CA and was founded in 2020. It was valued at $155 million at its early-stage round in Jul 2024, the last priced event on record. It has raised $33.4 million across 2 recorded rounds; the latest was a $14.8 million early-stage round in Nov 2023.

PMV mark · valuation
$155.0M
Oct 2026
Priced at
its early-stage round
Jul 2024
Total raised
$33.4M
Last round
Early Stage VC
Nov 2023

Topsort key facts

as of Oct 2026
  • Operator of a retail-media infrastructure platform intended for online retailers to build their own advertising business.
  • Topsort is valued at approximately $155.0M as of Oct 2026, set at its early-stage round, Jul 2024; nothing has traded since, per PrivateMarketView’s mark.
  • It has raised $33.4M across 2 recorded rounds; the latest was Early Stage VC ($14.8M) in Nov 2023.
  • Notable investors include FJ Labs, Quiet Capital, Pear (California), Upload Ventures (Sao Paulo), Akhil Paul — 13 tracked in total.
  • Topsort has filed 2 Form Ds with the SEC since 2022, most recently Mar 2024 ($14.8M sold to 7 investors).
  • Status: Privately Held (backing).
PrivateMarketView mark
LOW confidence
$155.0M

Valued at $155.0M at its early-stage round, Jul 2024. Nothing has traded since.

set by its last priced roundas of Oct 2026question about this number?
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Topsort funding rounds

2 rounds
Nov 2023Early Stage VC$14.8MSEC filing▮
Feb 2022Early Stage VC$8.3MSEC filing▮
Full funding history →

Topsort valuation

Topsort was valued at $155 million at its early-stage round in Jul 2024. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

How much has Topsort raised?

Topsort has raised $33.4 million in total; 2 of its rounds are on record. The largest on record was an $8.3 million early-stage round in Feb 2022; the most recent was a $14.8 million early-stage round in Nov 2023.

Topsort has filed 2 Form Ds with the SEC since 2022, most recently in Mar 2024 ($14.8 million sold to 7 investors).

Topsort investors

13 investors are on record for Topsort, including FJ Labs, Quiet Capital, Pear (California) and Upload Ventures (Sao Paulo). The early-stage round in Nov 2023 drew 7 investors.

About Topsort

Operator of a retail-media infrastructure platform intended for online retailers to build their own advertising business. The company's platform supports auction-based, product-centred ad displays, including sponsored listings, display, and other native formats, uses a privacy-first model that avoids tracking individual users, offers API-based integration and automated ad campaign management, and delivers performance transparency, enabling marketplace and retail operators to manage ads internally while preserving user privacy and controlling ad relevance and returns.

Sector
Information Technology
HQ
Palo Alto, CA, United States
Founded
2020
Employees
141
Ownership
Privately Held (backing)

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