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Piano

Philadelphia, PA · Founded 2010 · Privately Held (backing)

Developer of an audience management platform designed to understand and influence customer behavior by putting the power of insights and logic into the hands of their employees. Piano is based in Philadelphia, PA and was founded in 2010. Its last reported valuation was $435 million in Feb 2025. It has raised $396 million.

Last reported valuation
$435.0M
Oct 2026
Priced at
—
Total raised
$395.6M
Last round
—

Piano key facts

as of Oct 2026
  • Developer of an audience management platform designed to understand and influence customer behavior by putting the power of insights and logic into the hands of their employees.
  • Piano is valued at approximately $435.0M as of Oct 2026 (last reported valuation).
  • It has raised $395.6M; the latest was PE Growth/Expansion ($120.0M) in Feb 2025.
  • Notable investors include Ben Franklin Technology Partners of Southeastern Pennsylvania, Sixth Street Partners, Venture Capital Fund of America, Updata Partners, 3TS Capital Partners — 11 tracked in total.
  • Status: Privately Held (backing).
Last reported valuation
LOW confidence
$435.0M

Piano's last reported valuation, Feb 2025. Nothing priced has surfaced since.

set by last reported valuationas of Oct 2026question about this number?
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Piano funding rounds

No rounds on record

No funding rounds for Piano are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.

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Piano valuation

Piano's last reported valuation was $435 million in Feb 2025. No priced round, secondary trade or fund mark has surfaced since.

Piano investors

11 investors are on record for Piano, including Ben Franklin Technology Partners of Southeastern Pennsylvania, Sixth Street Partners, Venture Capital Fund of America and Updata Partners.

About Piano

Developer of an audience management platform designed to understand and influence customer behavior by putting the power of insights and logic into the hands of their employees. The company's platform measures thousands of customer data points and acquires first-party data to engage users deeply and then serve relevant content and experiences based on their unique behaviors and profiles, enabling clients to achieve more scale, engagement, and revenue by expanding the lifecycle and value of every digital interaction.

Sector
Information Technology
HQ
Philadelphia, PA, United States
Founded
2010
Employees
570
Website
piano.io/
Ownership
Privately Held (backing)

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