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PetFriendly

Omaha, NE · Founded 2018 · Privately Held (backing)

Producer of subscription-based pet wellness products designed to deliver personalised care items directly to pet owners' homes. PetFriendly is based in Omaha, NE and was founded in 2018. It was valued at $43 million at its later-stage round in May 2023, the last priced event on record. It has raised $14.5 million across 2 recorded rounds; the latest was a $5 million early-stage round in Dec 2022.

PMV mark · valuation
$43.0M
Oct 2026
Priced at
its later-stage round
May 2023
Total raised
$14.5M
Last round
Early Stage VC
Dec 2022

PetFriendly key facts

as of Oct 2026
  • Producer of subscription-based pet wellness products designed to deliver personalised care items directly to pet owners' homes.
  • PetFriendly is valued at approximately $43.0M as of Oct 2026, set at its later-stage round, May 2023; nothing has traded since, per PrivateMarketView’s mark.
  • It has raised $14.5M across 2 recorded rounds; the latest was Early Stage VC ($5.0M) in Dec 2022.
  • Notable investors include Invest Nebraska, PGSA Venture Capital, M-One Capital, Emil Capital Partners, Nelnet Ventures — 6 tracked in total.
  • PetFriendly has filed 2 Form Ds with the SEC since 2021, most recently Dec 2022 ($5.0M sold to 1 investors).
  • Status: Privately Held (backing).
PrivateMarketView mark
LOW confidence
$43.0M

Valued at $43.0M at its later-stage round, May 2023. Nothing has traded since.

set by its last priced roundas of Oct 2026question about this number?
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PetFriendly funding rounds

2 rounds
Dec 2022Early Stage VC$5.0MSEC filing▮
Aug 2021Early Stage VC$6.0MSEC filing▮
Full funding history →

PetFriendly valuation

PetFriendly was valued at $43 million at its later-stage round in May 2023. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

How much has PetFriendly raised?

PetFriendly has raised $14.5 million in total; 2 of its rounds are on record. The largest on record was a $6 million early-stage round in Aug 2021; the most recent was a $5 million early-stage round in Dec 2022.

PetFriendly has filed 2 Form Ds with the SEC since 2021, most recently in Dec 2022 ($5 million sold to 1 investor).

PetFriendly investors

6 investors are on record for PetFriendly, including Invest Nebraska, PGSA Venture Capital, M-One Capital and Emil Capital Partners. The early-stage round in Dec 2022 drew 1 investor.

About PetFriendly

Producer of subscription-based pet wellness products designed to deliver personalised care items directly to pet owners' homes. The company offers a platform featuring vet-formulated wellness products, personalised selections based on pet profiles, timely home delivery, affordable pricing, and free shipping on qualifying orders, enabling pet owners to seek convenient, ongoing access to pet health and wellness supplies without needing in-person veterinary visits.

Sector
Consumer Products and Services (B2C)
HQ
Omaha, NE, United States
Founded
2018
Employees
21
Ownership
Privately Held (backing)

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