Optimizely key facts
as of Oct 2026- Developer of web content management and digital experience software intended to serve clients across the United States.
- Optimizely is valued at approximately $1.2B as of Oct 2026 (last reported valuation).
- It has raised $338.6M; the latest was PE Growth/Expansion in Feb 2025.
- Notable investors include Insight Partners (New York), Camford Capital, Section Partners, Sweet Farm Capital.
- Status: Privately Held (backing).
Optimizely's last reported valuation, Sep 2018. Nothing priced has surfaced since.
- ·Watch Optimizely: the Monday email on marks, rounds and moves
Optimizely funding rounds
No funding rounds for Optimizely are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
Who backs Optimizely
4Optimizely valuation
Optimizely's last reported valuation was $1.2 billion in Sep 2018. No priced round, secondary trade or fund mark has surfaced since.
Optimizely investors
4 investors are on record for Optimizely, including Insight Partners (New York), Camford Capital, Section Partners and Sweet Farm Capital.
About Optimizely
Developer of web content management and digital experience software intended to serve clients across the United States. The company's platform combines content, commerce, multi-channel marketing, and predictive analytics in a single place to work on the full cycle for businesses, ensuring capabilities such as intelligent optimization, lead generation, conversion and repeat business with ease of use to its clients.
- Sector
- Information Technology
- HQ
- New York, NY, United States
- Founded
- 1994
- Employees
- 1,626
- Website
- optimizely.com/
- Ownership
- Privately Held (backing)
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