Nowadays (Beverages)

Irvine, CA · Founded 2022 · Privately Held (backing)

Producer of cannabis-infused beverages intended to offer an alternative social drinking experience. Nowadays (Beverages) is based in Irvine, CA and was founded in 2022. Its last reported valuation was $70.9 million in Jan 2025. It has raised $9.2 million.

Last reported valuation
$70.9M
Oct 2026
Priced at
—
Total raised
$9.2M
Last round
—

Nowadays (Beverages) key facts

as of Oct 2026
  • Producer of cannabis-infused beverages intended to offer an alternative social drinking experience.
  • Nowadays (Beverages) is valued at approximately $70.9M as of Oct 2026 (last reported valuation).
  • It has raised $9.2M; the latest was Early Stage VC ($6.9M) in Jan 2025.
  • Notable investors include Barrel Ventures, 4th & 1 Ventures.
  • Status: Privately Held (backing).
Last reported valuation
LOW confidence
$70.9M

Nowadays (Beverages)'s last reported valuation, Jan 2025. Nothing priced has surfaced since.

set by last reported valuationas of Oct 2026question about this number?
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Nowadays (Beverages) funding rounds

No rounds on record

No funding rounds for Nowadays (Beverages) are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.

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Who backs Nowadays (Beverages)

2

Nowadays (Beverages) valuation

Nowadays (Beverages)'s last reported valuation was $70.9 million in Jan 2025. No priced round, secondary trade or fund mark has surfaced since.

Nowadays (Beverages) investors

2 investors are on record for Nowadays (Beverages), including Barrel Ventures and 4th & 1 Ventures. By type, the record holds 2 venture capital firms.

About Nowadays (Beverages)

Producer of cannabis-infused beverages intended to offer an alternative social drinking experience. The company offers a range of tetrahydrocannabinol-infused (THC) spirits with varying dosages and natural fruit flavors for easy mixing, enabling consumers to experience a controllable buzz without the negative effects of alcohol or THC.

Sector
Consumer Products and Services (B2C)
HQ
Irvine, CA, United States
Founded
2022
Employees
66
Ownership
Privately Held (backing)

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