Novig

Gaming · New York, NY · Founded 2021 · Privately Held (backing)

Developer of a peer-to-peer sports trading application designed to let users play against other real people instead of the house. Novig is based in New York, NY and was founded in 2021. It was valued at $500 million at its Series B in Feb 2026, the last priced event on record. It has raised $105 million across 6 recorded rounds; the latest was a $75 million Series B in Feb 2026.

PMV mark · valuation
$500.0M
Oct 2026
Priced at
its Series B
Feb 2026
Total raised
$104.9M
Last round
Series B
Feb 2026

Novig key facts

as of Oct 2026
  • Developer of a peer-to-peer sports trading application designed to let users play against other real people instead of the house.
  • Novig is valued at approximately $500.0M as of Oct 2026, set at its Series B, Feb 2026; nothing has traded since, per PrivateMarketView’s mark.
  • It has raised $104.9M across 6 recorded rounds; the latest was Series B ($75.0M) in Feb 2026.
  • Notable investors include Y Combinator, Mana Ventures, Soma Capital, Gaingels, Liquid 2 Ventures — 40 tracked in total.
  • Status: Privately Held (backing).
PrivateMarketView mark
MEDIUM confidence
$500.0M

Valued at $500.0M at its Series B, Feb 2026. Nothing has traded since.

set by its last priced roundas of Oct 2026question about this number?
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Novig funding rounds

6 rounds
Feb 2026Series B$75.0M▮
Aug 2025Series A$18.0M▮
Sep 2023Seed—▮
Sep 2022Seed$6.4M▮
Jun 2022Seed$500K▮

Novig leadership

Novig valuation

Novig was valued at $500 million at its Series B in Feb 2026. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

How much has Novig raised?

Novig has raised $105 million across 6 recorded rounds since 2021. The largest was a $75 million Series B in Feb 2026. 2 of the rounds disclosed a post-money valuation.

Novig investors

40 investors are on record for Novig, including Y Combinator, Mana Ventures, Soma Capital and Gaingels. By type, the record holds 20 venture capital firms and 3 angel investors. The Series B in Feb 2026 drew 8 investors.

Who runs Novig

2 people are listed on the Novig team: 2 executives, including Jacob Fortinsky (Co-Founder) and Kelechi Ukah (Co-Founder).

About Novig

Developer of a peer-to-peer sports trading application designed to let users play against other real people instead of the house. The company's application offers no-fee trading, odds matching or custom line setting, free-to-play coin mode, cash-based gameplay redeemable for prizes, and an intuitive interface, enabling sports fans and bettors across supported states to increase their chances of winning and retain more value from their plays.

Industry
Gaming
Sector
Information Technology
HQ
New York, NY, United States
Founded
2021
Employees
48
Website
novig.us/
Ownership
Privately Held (backing)

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