Just Russel key facts
as of Oct 2026- Operator of a digital pet nutrition platform intended for the delivery of customized dietary components.
- Just Russel is valued at approximately $164.2M as of Oct 2026 (last reported valuation).
- It has raised $10.9M; the latest was Early Stage VC ($10.4M) in Jan 2025.
- Notable investors include Left Lane Capital, Start It X, V3 Ventures (Brussels).
- Status: Privately Held (backing).
Just Russel's last reported valuation, Jan 2025. Nothing priced has surfaced since.
- ·Watch Just Russel: the Monday email on marks, rounds and moves
Just Russel funding rounds
No funding rounds for Just Russel are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
Who backs Just Russel
3Just Russel valuation
Just Russel's last reported valuation was $164 million in Jan 2025. No priced round, secondary trade or fund mark has surfaced since.
Just Russel investors
3 investors are on record for Just Russel, including Left Lane Capital, Start It X and V3 Ventures (Brussels).
About Just Russel
Operator of a digital pet nutrition platform intended for the delivery of customized dietary components. The company's platform utilizes a proprietary data-driven algorithm to analyze individual animal profiles, including breed, age, weight, activity levels, and specific health sensitivities, to formulate bespoke recipes composed of natural, high-quality ingredients and determine precise daily caloric portions, enabling pet owners to improve their companions' long-term well-being through a convenient, automated subscription service that bypasses traditional retail intermediaries.
- Sector
- Consumer Products and Services (B2C)
- HQ
- Ghent, Belgium
- Founded
- 2019
- Employees
- 47
- Website
- justrussel.com/
- Ownership
- Privately Held (backing)
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