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Honest

Other Financial Services · DKI Jakarta, Indonesia · Founded 2019 · Privately Held (backing)

Operator of a credit card platform intended to make economical transactions. Honest is based in DKI Jakarta, Indonesia and was founded in 2019. It was valued at $257 million at its later-stage round in May 2024, the last priced event on record. It has raised $210 million across 1 recorded round; the latest was a $27.5 million Series A in Sep 2021.

PMV mark · valuation
$256.5M
Oct 2026
Priced at
its later-stage round
May 2024
Total raised
$210.0M
Last round
Early Stage VC (Series A)
Sep 2021

Honest key facts

as of Oct 2026
  • Operator of a credit card platform intended to make economical transactions.
  • Honest is valued at approximately $256.5M as of Oct 2026, set at its later-stage round, May 2024; nothing has traded since, per PrivateMarketView’s mark.
  • It has raised $210.0M across 1 recorded rounds; the latest was Early Stage VC (Series A) ($27.5M) in Sep 2021.
  • Notable investors include Alumni Ventures, Global Founders Capital, Goodwater Capital, Village Global, XYZ Venture Capital — 36 tracked in total.
  • Honest has filed 6 Form Ds with the SEC since 2011, most recently Oct 2017 ($67.8M sold to 20 investors).
  • Status: Privately Held (backing).
PrivateMarketView mark
LOW confidence
$256.5M

Valued at $256.5M at its later-stage round, May 2024. Nothing has traded since.

set by its last priced roundas of Oct 2026question about this number?
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Honest funding rounds

1 rounds
Sep 2021Early Stage VC (Series A)$27.5M▮
Full funding history →

Honest valuation

Honest was valued at $257 million at its later-stage round in May 2024. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

How much has Honest raised?

Honest has raised $210 million in total; 1 of its rounds is on record. The largest on record was a $27.5 million Series A in Sep 2021.

Honest has filed 6 Form Ds with the SEC since 2011, most recently in Oct 2017 ($67.8 million sold to 20 investors).

Honest investors

36 investors are on record for Honest, including Alumni Ventures, Global Founders Capital, Goodwater Capital and Village Global. By type, the record holds 11 venture capital firms and 3 family offices. The Series A in Sep 2021 drew 15 investors.

Comparable companies

Comparable other financial services names by valuation on PrivateMarketView: Nuvo ($300 million), Lightyear (Financial Software) ($233 million) and Cardless ($216 million).

About Honest

Operator of a credit card platform intended to make economical transactions. The company's platform offers no annual fee, low interest rates on purchases, and balance transfers and rewards points for every purchase, enabling customers to build their credit history and improve their financial well-being.

Industry
Other Financial Services
Sector
Financial Services
HQ
DKI Jakarta, Indonesia
Founded
2019
Employees
182
Ownership
Privately Held (backing)

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