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Hello Cake

North Hollywood, CA · Founded 2018 · Privately Held (backing)

Operator of a wellness brand intended to offer quality products for the bedroom. Hello Cake is based in North Hollywood, CA and was founded in 2018. It was valued at $105 million at its later-stage round in Jun 2025, the last priced event on record. It has raised $37 million across 1 recorded round; the latest was an $18.6 million early-stage round in Sep 2024.

PMV mark · valuation
$105.0M
Oct 2026
Priced at
its later-stage round
Jun 2025
Total raised
$37.0M
Last round
Early Stage VC
Sep 2024

Hello Cake key facts

as of Oct 2026
  • Operator of a wellness brand intended to offer quality products for the bedroom.
  • Hello Cake is valued at approximately $105.0M as of Oct 2026, set at its later-stage round, Jun 2025; nothing has traded since, per PrivateMarketView’s mark.
  • It has raised $37.0M across 1 recorded rounds; the latest was Early Stage VC ($18.6M) in Sep 2024.
  • Notable investors include Lerer Hippeau, StepStone Group, Sugar Capital, Selva Ventures, Brian Spaly — 16 tracked in total.
  • Hello Cake has filed 1 Form D with the SEC, most recently Oct 2024 ($18.6M sold to 8 investors).
  • Status: Privately Held (backing).
PrivateMarketView mark
LOW confidence
$105.0M

Valued at $105.0M at its later-stage round, Jun 2025. Nothing has traded since.

set by its last priced roundas of Oct 2026question about this number?
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Hello Cake funding rounds

1 rounds
Sep 2024Early Stage VC$18.6MSEC filing▮
Full funding history →

Hello Cake valuation

Hello Cake was valued at $105 million at its later-stage round in Jun 2025. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

How much has Hello Cake raised?

Hello Cake has raised $37 million in total; 1 of its rounds is on record. The largest on record was an $18.6 million early-stage round in Sep 2024.

Hello Cake has filed 1 Form D with the SEC, most recently in Oct 2024 ($18.6 million sold to 8 investors).

Hello Cake investors

16 investors are on record for Hello Cake, including Lerer Hippeau, StepStone Group, Sugar Capital and Selva Ventures. By type, the record holds 3 venture capital firms, 1 family office and 1 private investor. The early-stage round in Sep 2024 drew 8 investors.

About Hello Cake

Operator of a wellness brand intended to offer quality products for the bedroom. The company offers a range of premium lubricants and pre and post-sex cleansing wipes, enabling men to get a good, healthy and more pleasurable sexual life.

Sector
Consumer Products and Services (B2C)
HQ
North Hollywood, CA, United States
Founded
2018
Employees
37
Ownership
Privately Held (backing)

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