Habit Factory key facts
as of Oct 2026- Developer of an insurance analysis platform designed to search insurance policies using a phone number or credit card.
- Habit Factory is valued at approximately $130.5M as of Oct 2026 (last reported valuation).
- It has raised $51.0M; the latest was IPO in Dec 2025.
- Notable investors include Tech Incubator Program for Startup, KB Investment, Korea Development Bank, Smilegate Investment, Z Venture Capital — 20 tracked in total.
- Status: In IPO Registration.
Habit Factory's last reported valuation, Oct 2025. Nothing priced has surfaced since.
- ·The complete investor list: 20 names
- ·Watch Habit Factory: the Monday email on marks, rounds and moves
Habit Factory funding rounds
No funding rounds for Habit Factory are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
Who backs Habit Factory
20+Habit Factory valuation
Habit Factory's last reported valuation was $131 million in Oct 2025. No priced round, secondary trade or fund mark has surfaced since.
Habit Factory investors
20 investors are on record for Habit Factory, including Tech Incubator Program for Startup, KB Investment, Korea Development Bank and Smilegate Investment. By type, the record holds 5 venture capital firms.
About Habit Factory
Developer of an insurance analysis platform designed to search insurance policies using a phone number or credit card. The company's platform makes financial services more accessible to customers by analyzing their financial data and providing personalized information based on analysis, billing, and insurance recommendations, enabling users to make informed decisions.
- Sector
- Financial Services
- HQ
- Seoul, South Korea
- Founded
- 2015
- Employees
- 70
- Website
- habitfactory.co/
- Ownership
- In IPO Registration
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