Gusto

Business/Productivity Software · San Francisco, CA · Founded 2011 · Privately Held (backing)

Developer of a cloud-based payroll and human resource management platform designed to provide employee benefits. Gusto is based in San Francisco, CA and was founded in 2011. It was valued at $9.3 billion at its later-stage round in Oct 2025, the last priced event on record. It has raised $930 million across 14 recorded rounds; the latest was a $179 million debt round in Nov 2025.

PMV mark · valuation
$9.3B
Oct 2026
Priced at
its later-stage round
Oct 2025
Total raised
$929.8M
Last round
Debt - General
Nov 2025

Gusto key facts

as of Oct 2026
  • Developer of a cloud-based payroll and human resource management platform designed to provide employee benefits.
  • Gusto is valued at approximately $9.3B as of Oct 2026, set at its later-stage round, Oct 2025; nothing has traded since, per PrivateMarketView’s mark.
  • It has raised $929.8M across 14 recorded rounds; the latest was Debt - General ($178.5M) in Nov 2025.
  • Notable investors include Y Combinator, General Catalyst, Salesforce Ventures, Fidelity Management & Research Company, GV — 170 tracked in total.
  • PrivateMarketView tracks 7 recorded secondary trades in Gusto shares.
  • 1 investment vehicle was formed to buy Gusto shares in the last 12 months, reporting $10.0M sold to 1 investors, per SEC Form D filings.
  • Gusto has filed 3 Form Ds with the SEC, most recently Aug 2021 ($114.3M sold to 27 investors).
  • Status: Privately Held (backing).
PrivateMarketView mark
LOW confidence
$9.3B

Valued at $9.3B at its later-stage round, Oct 2025. Nothing has traded since.

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Secondary market

monthly marks · 37 months · Jan 2023 – Jan 2026 · ended
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Jan 2023marks: indicative $/share, month-end · series ended Jan 2026Jan 2026
Monthly marks are a Pro feature — the shape is real, the numbers are waiting.Unlock 37 monthly marks

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Gusto secondary trades

7 on record · Feb 2026 – Jun 2026

7 trades between Feb 2026 and Jun 2026. Exact dates, prices and structures are available to Pro members.

Feb 2026peak 3 prints / monthJun 2026
Individual prints are Pro.Unlock 7 trade prints

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Gusto funding rounds

14 rounds
Nov 2025Debt - General$178.5M▮
Oct 2025Later Stage VC—▮
Feb 2025Later Stage VC—▮
Oct 2024Secondary Transaction - Private—▮
May 2022Series E$230.0M▮

Vehicles formed to buy Gusto shares

secondary demand · SEC Form D filings

In the last 12 months, 1 investment vehicle were formed to buy Gusto shares, reporting $10.0M sold to 1 investors. Most recent filing Feb 2026.

The vehicle list — each sponsor, filing date, amount sold and investor count — is a Pro table. Unlock the 1 vehicle →

Membership and data by Private Market View

Gusto leadership

Gusto valuation

Gusto was valued at $9.3 billion at its later-stage round in Oct 2025. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

Gusto ranks 34th by valuation and 45th by capital raised among the private companies PrivateMarketView tracks.

How much has Gusto raised?

Gusto has raised $930 million across 14 recorded rounds since 2012. The largest was a $90 million Series B2 in Jul 2016; the most recent was a $179 million debt round in Nov 2025. 9 of the rounds disclosed a post-money valuation.

Gusto has filed 3 Form Ds with the SEC, most recently in Aug 2021 ($114 million sold to 27 investors).

Gusto secondary market activity

7 secondary trades in Gusto shares are on record, between Feb 2026 and Jun 2026. The busiest recent months were May 2026 (3 prints). Exact dates, prices and structures are available to Pro members.

A monthly secondary-market price series for Gusto runs from Jan 2023 to Jan 2026 (37 months); the most recent quote is from Jan 2026.

Institutional holders and vehicles

In the last 12 months, 1 investment vehicle was formed to buy Gusto shares, reporting $10 million sold to 1 investor, per SEC Form D filings (most recent Feb 2026).

Gusto investors

170 investors are on record for Gusto, including Y Combinator, General Catalyst, Salesforce Ventures and Fidelity Management & Research Company. By type, the record holds 49 angel investors, 46 venture capital firms and 10 private investors. The debt round in Nov 2025 drew 1 investor.

Who runs Gusto

13 people are listed on the Gusto team: 8 executives and 5 board members, including Edward Kim (Co-Founder) and Joshua Reeves (Co-Founder). 9 of them have a verified direct contact on file.

Comparable companies

Comparable business/productivity software names by valuation on PrivateMarketView: Sierra ($10 billion), Kraken Technologies ($8.7 billion) and Wayve ($8.6 billion).

About Gusto

Developer of a cloud-based payroll and human resource management platform designed to provide employee benefits. The company's platform offers features including payroll, benefits, and team management, time tracking, as well as health, dental, and vision insurance tracking, enabling small businesses to take care of their team's requirements.

Industry
Business/Productivity Software
Sector
Information Technology
HQ
San Francisco, CA, United States
Founded
2011
Employees
3,623
Website
gusto.com/
Ownership
Privately Held (backing)

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