Goodfit key facts
as of Oct 2026- Developer of a configurable go-to-market data platform designed to help companies identify, prioritize, and engage high-fit accounts with precision and scale.
- Goodfit is valued at approximately $44.6M as of Oct 2026 (last reported valuation).
- It has raised $13.0M; the latest was Later Stage VC ($13.0M) in Jul 2025.
- Notable investors include Salica Investments, Inovia Capital, Notion Capital, Robin Capital, Andrena Ventures — 6 tracked in total.
- Status: Privately Held (backing).
Goodfit's last reported valuation, Jul 2025. Nothing priced has surfaced since.
- ·Watch Goodfit: the Monday email on marks, rounds and moves
Goodfit funding rounds
No funding rounds for Goodfit are on record yet — either the company hasn't raised institutional capital, or the raise hasn't surfaced in our sources.
Goodfit valuation
Goodfit's last reported valuation was $44.6 million in Jul 2025. No priced round, secondary trade or fund mark has surfaced since.
Goodfit investors
6 investors are on record for Goodfit, including Salica Investments, Inovia Capital, Notion Capital and Robin Capital.
About Goodfit
Developer of a configurable go-to-market data platform designed to help companies identify, prioritize, and engage high-fit accounts with precision and scale. The company offers a customizable data orchestration engine that maps target markets, enriches account insight, and automates outreach across sales and marketing channels, enabling customers to accelerate pipeline generation, improve conversion rates, and execute strategies with greater clarity, efficiency, and impact.
- Sector
- Information Technology
- HQ
- London, United Kingdom
- Founded
- 2020
- Employees
- 19
- Website
- goodfit.io/
- Ownership
- Privately Held (backing)
Is this your company? Sign in with your work email to keep it current, or tell us what's wrong.