GOAT

Specialty Retail

GOAT is a private specialty retail company. It was valued at $3.7 billion at its Series F in Jun 2021, the last priced event on record. It has raised $493 million across 9 recorded rounds; the latest was a later-stage round in Apr 2022.

PMV mark · valuation
$3.7B
Oct 2026
Priced at
its Series F
Jun 2021
Total raised
$492.8M
Last round
Later Stage VC
Apr 2022

GOAT key facts

as of Oct 2026
  • GOAT is valued at approximately $3.7B as of Oct 2026, set at its Series F, Jun 2021; nothing has traded since, per PrivateMarketView’s mark.
  • It has raised $492.8M across 9 recorded rounds; the latest was Later Stage VC in Apr 2022.
PrivateMarketView mark
LOW confidence
$3.7B

Valued at $3.7B at its Series F, Jun 2021. Nothing has traded since.

set by its last priced roundas of Oct 2026question about this number?
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Membership and data by Private Market View

GOAT funding rounds

9 rounds
Apr 2022Later Stage VC—▮
Jun 2021Later Stage VC (Series F)$195.0M▮
Sep 2020Later Stage VC (Series E)$100.0M▮
Feb 2019Later Stage VC (Series D)$100.0M▮
Feb 2018Later Stage VC (Series C)$60.0M▮

GOAT leadership

GOAT valuation

GOAT was valued at $3.7 billion at its Series F in Jun 2021. That is the last priced event on record: no secondary trade or institutional fund mark has moved the figure since.

How much has GOAT raised?

GOAT has raised $493 million across 9 recorded rounds since 2012. The largest was a $7.8 million Series A in May 2012; the most recent was a later-stage round in Apr 2022. 7 of the rounds disclosed a post-money valuation.

Who runs GOAT

9 people are listed on the GOAT team: 4 executives and 5 board members, including Daishin Sugano (Co-Founder) and Edward Lu (Co-Founder). 6 of them have a verified direct contact on file.

Comparable companies

Comparable specialty retail names by valuation on PrivateMarketView: Rugs USA ($300 million), TrueMed ($159 million) and Vaaree ($21.5 million).

About GOAT

Industry
Specialty Retail

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