Fanatics key facts
as of Oct 2026- Fanatics is a global digital sports platform whose businesses span licensed sports merchandise and e-commerce, trading cards and collectibles, online sports betting and gaming, live events, and…
- Fanatics is valued at approximately $23.1B (~$57/share on the secondary market) as of Oct 2026, down 25% since its Growth Equity, Dec 2022, per PrivateMarketView’s mark.
- It has raised $4.4B across 10 recorded rounds; the latest was Growth Equity ($700.0M) in Dec 2022.
- 1 institutional filer reports fund marks on Fanatics across 30 filings.
Down 25% since its Growth Equity, Dec 2022 ($31.0B post-money).
- ·Post-money valuations for 9 rounds
- ·Everyone on the team, board and advisors included
- ·Watch Fanatics: the Monday email on marks, rounds and moves
Secondary market
monthly marks · 46 months · Jan 2023 – Oct 2026Membership and data by Private Market View
Institutional fund marks on Fanatics
1 filers · latest Jul 20261 SEC-registered fund reported 30 fair-value marks on Fanatics between Apr 2025 and Jul 2026. Filer-level marks and implied $/share are available to Pro members.
Membership and data by Private Market View
Fanatics funding rounds
10 roundsFanatics leadership
- Michael RubinFounder, Chairman & Chief Executive Officer
- Glenn H. SchiffmanExecutive Vice President & Chief Financial Officer
- Tucker KainChief Strategy & Growth Officer
- Gregg WiniarskiChief Legal Officer
Fanatics valuation
Fanatics is valued at approximately $23.1 billion as of Oct 2026. The figure is set by secondary market price. The secondary market quotes about $57 per share. The reference point is its Growth Equity in Dec 2022, at a $31 billion post-money valuation; the current figure is down 25% since.
Fanatics ranks 10th by valuation and 7th by capital raised among the private companies PrivateMarketView tracks.
Recent activity
In the last 90 days, Fanatics's record added 5 institutional fund marks (latest period Jul 2026).
How much has Fanatics raised?
Fanatics has raised $4.4 billion across 10 recorded rounds since 2012. The largest was a $700 million growth equity round in Dec 2022. 9 of the rounds disclosed a post-money valuation.
Fanatics secondary market activity
A monthly secondary-market price series for Fanatics runs from Jan 2023 to Oct 2026 (46 months).
Institutional holders and vehicles
1 SEC-registered fund reported 30 fair-value marks on Fanatics between Apr 2025 and Jul 2026, in their N-PORT filings. The latest fund marks sit apart from the current valuation. Filer-level marks and implied per-share values are available to Pro members.
Who runs Fanatics
8 people are listed on the Fanatics team: 8 executives, including Andrew Low Ah Kee (Chief Executive Officer) and Michael Rubin (Founder). 1 of them have a verified direct contact on file.
About Fanatics
Fanatics is a global digital sports platform whose businesses span licensed sports merchandise and e-commerce, trading cards and collectibles, online sports betting and gaming, live events, and sports media. It operates the online stores for major leagues, teams and athletes and employs more than 22,000 people across 80+ offices and facilities worldwide.
- Industry
- Commerce
- Sector
- Commerce and Shopping
- HQ
- New York, New York, United States
- Founded
- 2002
- Employees
- 22,000
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